About Us

Online casino. 3D realistic roulette wheel and slot machine

About Us

We are one of the world’s leading betting and gaming companies.

The Company's mission is to lead the gambling world in creating the best betting and gaming experiences, bringing unrivalled moments of excitement to people's day-to-day lives. It achieves this by developing state-of-the-art technology and content-rich products that provide fun, fair and safe betting and gaming entertainment to customers worldwide.

Creative background, online casino, in a man's hand a smartphone with playing cards, roulette and chips, black-gold background. Internet gambling concept. Copy space

Our Strategy

To lead the gambling world in creating the best betting and gaming experiences, bringing unrivalled

moments of excitement to people’s day-to-day lives. We achieve this by developing state-of-the-art

technology and content‑rich products that provide fun, fair and safe betting and gaming

entertainment to customers worldwide.

Create

a streamlined operating model and unified, global tech stack

Integrate

Cultivate

Deliver

Delever

businesses and realise synergies

unified team,

collaborative

work culture

Scale

Optimize

core markets, improving market share & margins

cash flow from global markets leveraging scale

Invest

to build leading positions in growth markets

Strategic priority 1: Integration

As an enlarged Company we are focused on the successful integration of our two highly complementary businesses to unlock the significant benefits of this combination. This includes the delivery of our new, streamlined operating model for the future, the integration of our key technological capabilities and teams, and the delivery of a number of synergies and cost optimisation opportunities. Successful integration will give us a strong platform for future growth.

Strategic priority 2: Market focus

WJ Company has rapidly grown its presence in key regulated markets with great success and as an enlarged Company we continue to focus on investing our resources in the markets with the most attractive opportunities, where we can deliver superior returns. Using our sophisticated framework, we have a strong understanding of the addressable market opportunities to guide focus on clear market archetypes and generate sustainable growth. Our market archetypes are:

CORE MARKETS: PHILIPPINES AND BRAZIL.

Opportunity:

Build sustainable market leading positions in highly attractive markets, through delivering and strengthening our competitive advantages

Market dynamics:

These are all markets with tightening regulations and rising barriers to entry, where our starting position is strong

GROWTH MARKETS: A SMALL SET OF HIGH GROWTH MARKETS

Opportunity:

Grow rapidly through disrupting the markets and building on strong initial positions. Across this group of markets our focus is going deeper, reinvesting all our underlying profitability into growth investments

Market dynamics:

These are all regulated markets, but are less mature than our core markets, primarily due to recent regulatory changes

OPTIMISE MARKETS: A GLOBAL PORTFOLIO OF 100+ COUNTRIES

Opportunity:

Use our global and scalable platform to provide our products to players in a cost-efficient manner in both regulated and offshore markets. Using our brands, technology and services to provide first-class experiences while generating profitable returns

Market dynamics:

These are markets where either the opportunity is not compelling, or our assets don’t currently give us the chance to be a top-3 player

PIPELINE MARKETS: A LONG PIPELINE OF EXCITING FUTURE GROWTH MARKETS

Opportunity:

Leveraging our expertise to unlock future potential through a range of partnerships, and in time, local M&A

Market dynamics:

These are markets or regions where there is an attractive growth opportunity, but where we need a different model to unlock this opportunity

The Group’s market share gains will be underpinned by our sources of sustainable competitive advantage, which act as strategic enablers. These are product and content leadership, world-class brands and customer excellence.

Product and content leadership

WJ Company’s proprietary technology across all products provides a clear strategic advantage for the enlarged Company over our competitors, and enables complete flexibility over the user experience. Our focus on clear product development principles allows us to offer best-in-class products, differentiated content and AI-powered personalisation.

Consumer technology businesses, from media and entertainment to travel and banking, are consistently innovating and raising standards. Customer expectations of what good product and technology look like constantly evolve, and the Company's benchmarks itself against both its direct competitors and the broader digital entertainment landscape to ensure a consistently high quality of product.

World-class brands

The Company owns and operates some of the most recognised betting and gaming brands in our core and growth markets. We harness the power of our world-renowned brands, together with our highly effective, automated and flexible data-driven marketing machine, to acquire, retain and engage customers in a unique way.

Our distinctive and differentiated brands offer a unique ability to offer tailored and personalised products to different groups of players within the same market, ensuring we are capable of catering to a diverse set of customer needs, supporting our market share gains.

Customer excellence

Understanding customer needs and building our product, marketing, and offers to create the best experiences possible is critical to our growth plans.

A key part of our relentless focus on customer experience is delivering quick and effective customer service. We are investing in this area all the time and through integration will be able to improve customer service even more, including increased automation and making use of our market leading chatbot.

In doing all of this we use technology as a force for good and focus on creating the safest possible gambling experience.

People, Players, Planet

Our strategic framework is underpinned by robust corporate governance and our clear ESG framework. We are focused on building a sustainable business for the future built on three pillars: people, players and planet.

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Our Approach

The Group’s ESG framework, focused on its People, Players and Planet, will support its bigger and bolder ambitions, enabling it to deliver against its broader responsibilities and commitments whilst supporting long-term, sustainable growth.

Players

While enjoyable for many, the Company acknowledges the social risks that gambling presents and is committed to improving gambling safety. This pillar of the Company's ESG framework focuses on ensuring that customers are empowered to make safe and responsible decisions about their betting and gaming while supporting any customers in danger of harm. Our philosophy is built around normalising customers' use of safer gambling tools as part of their gambling experience.

Our efforts are focused around three principles:

Prevent

-Education and awareness

-Safer gambling tools

Instil safer gambling principles across the player base and with colleagues to help prevent gambling related harm before it occurs.

Education and awareness: Ensure players know the risks of gambling and normalise discussions about safer gambling. We also strive to ensure colleagues are informed about the potential risks a small proportion of our players can face from using our products, so they are better positioned to identify vulnerable players and prevent the risk of harm.

Safer gambling tools: Drive mass adoption of safer gambling tools that help players control spend and provide alerts regarding their betting behaviour.

Act

-Human: e.g. personal interaction; further monitoring

-Autmomated: e.g. marketing suppressions targeting comms

Interact with players at different risk levels at the right time using the right contact method.

Human: We carry out thousands of one-to-one interactions with our players on a daily basis. We want our colleagues to have the best training available to ensure they are in the best position to deliver meaningful and impactful interactions.

Automated: We are a business of scale that has millions of players around the world. In order to effectively communicate with such a large player base, we must have a scalable technology solution to be able to interact with our players at multiple points in their gambling journey.

Identify

-Monitoring of markers of harm

-Personalized risk profiling

Use best in-class proprietary and third party technology to identify risky players quickly.

Monitoramento de marcadores de dano: Análise Monitoring of markers of harm: Timely analysis of player behaviour to highlight potential risk factors.oportuna do comportamento do jogador para destacar potenciais fatores de risco.

Personalised risk profiling: We want to ensure players get an individualised gambling experience that relates to them directly.

People

We know that the talent, commitment and skill of our global teams make our business what it is. This pillar of the Group's ESG framework focuses on nurturing an inclusive workplace that offers excellent opportunities for people to grow and develop. This pillar also incorporates the Group's programmes to enhance diversity, provide opportunity and invest in our communities

We know that the talent, commitment and skill of our global teams make our business what it is. This pillar of the Group’s ESG framework is focused on nurturing an inclusive workplace that offers great opportunities for people to grow and develop.

This pillar also incorporates the Company's programme to enhance diversity, provide opportunity and invest in our communities.

Key principles:

Promoting a fair, supportive and positive working environment that enables our people – and our business – to flourish

Developing an inclusive culture rooted in respect, care and commitment as well as seeking diversity, supporting social mobility, and welcoming and developing talent wherever we find it

Engaging and supporting our local communities

Planet

The Company acknowledges that the urgency and importance of the climate crisis requires everyone to play their part. WJ Company is committed to a future in which customers can continue to enjoy its products without harming the environment. This pillar of the Group’s ESG framework focuses on WJ Company's role in protecting the environment.

The Group acknowledges that the urgency and importance of the climate crisis requires everyone to play their part.

WJ Company is committed to a future in which customers can continue to enjoy its products without harming the environment. This pillar of the Company's ESG framework focuses on our role in protecting the environment.